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NAVIGATING NEWS CONSUMPTION ON SOCIAL MEDIA EXPLORING THE IMPACT OF DEMOGRAPHICS ON DIGITAL LITERACY

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15 Pages : 145-154

http://dx.doi.org/10.31703/gesr.2024(IX-I).15      10.31703/gesr.2024(IX-I).15      Published : Mar 2024

Navigating News Consumption on Social Media: Exploring the Impact of Demographics on Digital Literacy

Abstract

    This study intends to evaluate the impact of demographic variables on digital literacy. A cross-sectional research design was employed to explore impact of demographic variables on digital literacy. Data from respondents was collected through survey method. The researchers used purposive sampling to select media professionals who met specific criteria, as well as convenience sampling to select students who were easily accessible. We chose 200 participants, consisting of 100 individuals from the media industry and an equal number of students. The results indicated that there were notable disparities in digital literacy based on age and level of education. Younger individuals with higher levels of education demonstrated greater proficiency in digital literacy. The study emphasizes critical role of digital literacy in media consumption and need for targeted educational interventions to address digital literacy deficiencies.

    Digital literacy, professionals, students, social media, news consumption

    (1) Ayesha Kiran
    Ph.D. Scholar, Centre for Media and Communication Studies, University of Gujrat, Gujrat, Punjab, Pakistan.
    (2) Muhammad Yousaf
    Assistant Professor, Centre for Media and Communication Studies, University of Gujrat, Gujrat, Punjab, Pakistan.
    (3) Zahid Yousaf
    Professor (Dean), Centre for Media and Communication Studies, University of Gujrat, Gujrat, Punjab, Pakistan.
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Cite this article

APA

    APA : Kiran, A., Yousaf, M., & Yousaf, Z. (2024). Navigating News Consumption on Social Media: Exploring the Impact of Demographics on Digital Literacy. Global Educational Studies Review, IX(I), 145-154. https://doi.org/10.31703/gesr.2024(IX-I).15

CHICAGO

    CHICAGO : Kiran, Ayesha, Muhammad Yousaf, and Zahid Yousaf. 2024. "Navigating News Consumption on Social Media: Exploring the Impact of Demographics on Digital Literacy." Global Educational Studies Review, IX (I): 145-154 doi: 10.31703/gesr.2024(IX-I).15

HARVARD

    HARVARD : KIRAN, A., YOUSAF, M. & YOUSAF, Z. 2024. Navigating News Consumption on Social Media: Exploring the Impact of Demographics on Digital Literacy. Global Educational Studies Review, IX, 145-154.

MHRA

    MHRA : Kiran, Ayesha, Muhammad Yousaf, and Zahid Yousaf. 2024. "Navigating News Consumption on Social Media: Exploring the Impact of Demographics on Digital Literacy." Global Educational Studies Review, IX: 145-154

MLA

    MLA : Kiran, Ayesha, Muhammad Yousaf, and Zahid Yousaf. "Navigating News Consumption on Social Media: Exploring the Impact of Demographics on Digital Literacy." Global Educational Studies Review, IX.I (2024): 145-154 Print.

OXFORD

    OXFORD : Kiran, Ayesha, Yousaf, Muhammad, and Yousaf, Zahid (2024), "Navigating News Consumption on Social Media: Exploring the Impact of Demographics on Digital Literacy", Global Educational Studies Review, IX (I), 145-154

TURABIAN

    TURABIAN : Kiran, Ayesha, Muhammad Yousaf, and Zahid Yousaf. "Navigating News Consumption on Social Media: Exploring the Impact of Demographics on Digital Literacy." Global Educational Studies Review IX, no. I (2024): 145-154. https://doi.org/10.31703/gesr.2024(IX-I).15