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IMPACT OF LEADERSHIP COMMUNICATION ON EMPLOYEE COMMITMENT A CASE STUDY OF KOHAT UNIVERSITY OF SCIENCE AND TECHNOLOGY

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14 Pages : 121-131

http://dx.doi.org/10.31703/gesr.2024(IX-II).14      10.31703/gesr.2024(IX-II).14      Published : Jun 2024

Impact of Leadership Communication on Employee Commitment: A Case Study of Kohat University of Science and Technology

Abstract

    This Study investigates the impact of leadership communication on employee commitment within the organization. The basic objective of this case study was (a) to grasp the impact of leadership communication and its long-term effects, (b) To identify the role of different communication channels,(c) To investigate the moderating effects of contextual factors (e.g., organizational culture, industry dynamics) and (d) To examine the relationship between various dimensions of leadership communication (e.g., clarity, transparency, empathy) and employee commitment. Being a case study of Kohat University of Science and Technology 300 employees have been chosen. Information was gathered through questionnaires using simple random sampling. Three hundred questionnaires were received. Different statistical methods were used, including mean, correlations, coefficients, and regression analysis. Tested the above construct and found that leadership communication has a positive impact on employee commitment. All other communication aspects, including face-to-face, email, and virtual communication, were also positively related to employee commitment.

    Leadership Communication, Employee Commitment, Organizational Success

    (1) Abdul Wahab
    PhD Scholar, Institute of Education and Research (IER), Kohat University of Science and Technology (KUST), Kohat, KP, Pakistan.
    (2) Abdullah
    MPhil Scholar, Institute of Education and Research (IER), Kohat University of Science and Technology (KUST), Kohat, KP, Pakistan.
    (3) Kanwal Jabeen
    MPhil Scholar, Institute of Education and Research (IER), Kohat University of Science and Technology (KUST), Kohat, KP, Pakistan.
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Cite this article

APA

    APA : Wahab, A., Abdullah., & Jabeen, K. (2024). Impact of Leadership Communication on Employee Commitment: A Case Study of Kohat University of Science and Technology. Global Educational Studies Review, IX(II), 121-131. https://doi.org/10.31703/gesr.2024(IX-II).14

CHICAGO

    CHICAGO : Wahab, Abdul, Abdullah, and Kanwal Jabeen. 2024. "Impact of Leadership Communication on Employee Commitment: A Case Study of Kohat University of Science and Technology." Global Educational Studies Review, IX (II): 121-131 doi: 10.31703/gesr.2024(IX-II).14

HARVARD

    HARVARD : WAHAB, A., ABDULLAH. & JABEEN, K. 2024. Impact of Leadership Communication on Employee Commitment: A Case Study of Kohat University of Science and Technology. Global Educational Studies Review, IX, 121-131.

MHRA

    MHRA : Wahab, Abdul, Abdullah, and Kanwal Jabeen. 2024. "Impact of Leadership Communication on Employee Commitment: A Case Study of Kohat University of Science and Technology." Global Educational Studies Review, IX: 121-131

MLA

    MLA : Wahab, Abdul, Abdullah, and Kanwal Jabeen. "Impact of Leadership Communication on Employee Commitment: A Case Study of Kohat University of Science and Technology." Global Educational Studies Review, IX.II (2024): 121-131 Print.

OXFORD

    OXFORD : Wahab, Abdul, Abdullah, , and Jabeen, Kanwal (2024), "Impact of Leadership Communication on Employee Commitment: A Case Study of Kohat University of Science and Technology", Global Educational Studies Review, IX (II), 121-131

TURABIAN

    TURABIAN : Wahab, Abdul, Abdullah, and Kanwal Jabeen. "Impact of Leadership Communication on Employee Commitment: A Case Study of Kohat University of Science and Technology." Global Educational Studies Review IX, no. II (2024): 121-131. https://doi.org/10.31703/gesr.2024(IX-II).14